A practitioner's guide to public relations research, measurement and evaluation

This volume introduces the reader to the world of research and public relations research in particular. It takes a best practices approach--one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answer the objectives of the research. It al...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Stacks, Don W. (Tekijä), Michaelson, David (Tekijä)
Aineistotyyppi:	Electronic Resource
Kieli:	English
Julkaistu:	New York, N.Y. Business Expert Press [2010]
Sarja:	Public relations collection IG library
Aiheet:	Public relations > Research. Electronic books.
Linkit:	Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/BEPB0000040.html. Click here to request