Launching new ventures an entrepreneurial approach

This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh...

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Dettagli Bibliografici
Autore principale: Allen, Kathleen R. (Autore)
Natura: Libro
Lingua:English
Pubblicazione: Boston, MA, USA Cengage Learning ©2016.
Edizione:7e.
Soggetti: