Launching new ventures an entrepreneurial approach

Launching new ventures an entrepreneurial approach

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This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh...

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Bibliographic Details
Main Author: Allen, Kathleen R. (Author)
Format: Book
Language:English
Published: Boston, MA, USA Cengage Learning ©2016.
Edition:7e.
Subjects:
Business people.
Entrepreneurship.
Small business > Planning.
Business planning.
New business enterprises > Management.