Online consumer behavior theory and research in social media, advertising, and e-tail

Online consumer behavior theory and research in social media, advertising, and e-tail

Manylion Llyfryddiaeth
Awduron Eraill: Close, Angeline (Golygydd)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York, NY Routledge [2012]
Pynciau:
Consumer behavior.
Internet marketing.
Electronic commerce > Psychological aspects.