George Gallup in Hollywood
Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising indu...
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| Natura: | Electronic Resource |
| Lingua: | English |
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New York
Columbia University Press
[2006]
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| Serie: | Film and culture
Gale virtual reference library |
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| Accesso online: | Available for University of the Philippines System via Gale Virtual Reference Library. Click here to access |