George Gallup in Hollywood
Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising indu...
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Resource Type: | Electronic Resource |
Language: | English |
Published: |
New York
Columbia University Press
[2006]
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Series: | Film and culture
Gale virtual reference library |
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Online Access: | Available for University of the Philippines System via Gale Virtual Reference Library. Click here to access |
Internet
Available for University of the Philippines System via Gale Virtual Reference Library. Click here to accessUP Baguio Main Library (UP Baguio)
Accession # | Call # | Volume/Part# | Copy # | Collection | Circulation Type | Circulation Status |
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ML-214EB | ML-ebook | Non-Circulation | Not Applicable |