George Gallup in Hollywood

Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising indu...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser:	Ohmer, Susan (VerfasserIn)
Körperschaft:	Gale Group
Format:	Electronic Resource
Sprache:	English
Veröffentlicht:	New York Columbia University Press [2006]
Schriftenreihe:	Film and culture Gale virtual reference library
Schlagworte:	Gallup, George Horace > 1901-1984. Motion picture audiences > United States > Research > History > 20th century. Electronic books.
Online Zugang:	Available for University of the Philippines System via Gale Virtual Reference Library. Click here to access