George Gallup in Hollywood

Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising indu...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter:	Ohmer, Susan (Author)
Institution som forfatter:	Gale Group
Format:	Electronic Resource
Sprog:	English
Udgivet:	New York Columbia University Press [2006]
Serier:	Film and culture Gale virtual reference library
Fag:	Gallup, George Horace > 1901-1984. Motion picture audiences > United States > Research > History > 20th century. Electronic books.
Online adgang:	Available for University of the Philippines System via Gale Virtual Reference Library. Click here to access