The CRM project management handbook building realistic expectations and managing risk

The CRM project management handbook building realistic expectations and managing risk

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Stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). Identifies the common stumbling blocks that threaten all CRM projects and proposes practical solutions to get around them. Identifies critical success factors and risk factors, and f...

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Bibliografski detalji
Glavni autor: Gentle, Michael 1957- (Autor)
Autor kompanije: Gale Group
Format: Electronic Resource
Jezik:English
Izdano: London Kogan Page 2002.
Serija:Gale virtual reference library
Teme:
Customer relations > Management.
Electronic books.
Online pristup:Available for University of the Philippines Baguio via Gale Virtual Reference Library. Click here to access