The CRM project management handbook building realistic expectations and managing risk

The CRM project management handbook building realistic expectations and managing risk

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Stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). Identifies the common stumbling blocks that threaten all CRM projects and proposes practical solutions to get around them. Identifies critical success factors and risk factors, and f...

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Detalles Bibliográficos
Autor Principal: Gentle, Michael 1957- (Author)
Autor Corporativo: Gale Group
Formato: Electronic Resource
Idioma:English
Publicado: London Kogan Page 2002.
Series:Gale virtual reference library
Subjects:
Customer relations > Management.
Electronic books.
Acceso en liña:Available for University of the Philippines Baguio via Gale Virtual Reference Library. Click here to access