The CRM project management handbook building realistic expectations and managing risk

The CRM project management handbook building realistic expectations and managing risk

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Stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). Identifies the common stumbling blocks that threaten all CRM projects and proposes practical solutions to get around them. Identifies critical success factors and risk factors, and f...

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Podrobná bibliografie
Hlavní autor: Gentle, Michael 1957- (Autor)
Korporativní autor: Gale Group
Médium: Electronic Resource
Jazyk:English
Vydáno: London Kogan Page 2002.
Edice:Gale virtual reference library
Témata:
Customer relations > Management.
Electronic books.
On-line přístup:Available for University of the Philippines Baguio via Gale Virtual Reference Library. Click here to access