Basic marketing research customer insights and managerial action

Basic marketing research customer insights and managerial action

Manylion Llyfryddiaeth
Prif Awduron: Brown, Tom J. (Awdur), Churchill,Gilbert A. Jr (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Stamford, CT Cengage Learning ©2014.
Rhifyn:8th edition.
Pynciau:
Marketing > Research.