Brown, T. J., & Churchill,Gilbert A. Jr. (2014). Basic marketing research: Customer insights and managerial action (8th edition.). Cengage Learning.
Chicago Style (17. basım) AtıfBrown, Tom J., ve Churchill,Gilbert A. Jr. Basic Marketing Research: Customer Insights and Managerial Action. 8th edition. Stamford, CT: Cengage Learning, 2014.
MLA (9th ed.) AtıfBrown, Tom J., ve Churchill,Gilbert A. Jr. Basic Marketing Research: Customer Insights and Managerial Action. 8th edition. Cengage Learning, 2014.
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