Brown, T. J., & Churchill,Gilbert A. Jr. (2014). Basic marketing research: Customer insights and managerial action (8th edition.). Cengage Learning.
Citação do estilo Chicago (17ª ed.)Brown, Tom J., e Churchill,Gilbert A. Jr. Basic Marketing Research: Customer Insights and Managerial Action. 8th edition. Stamford, CT: Cengage Learning, 2014.
Citação MLA (9ª ed.)Brown, Tom J., e Churchill,Gilbert A. Jr. Basic Marketing Research: Customer Insights and Managerial Action. 8th edition. Cengage Learning, 2014.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.