Essentials of marketing a marketing strategy planning approach

Bibliographic Details
Main Authors:	Perreault, William D. (Author), Cannon, Joseph P. (Author), McCarthy, E. Jerome (Author)
Resource Type:	Book
Language:	English
Published:	New York McGraw-Hill/Irwin ©2012.
Edition:	13 edition.
Subjects:	Marketing.

Accession #	Call #	Volume/Part#	Copy #	Collection	Circulation Type	Circulation Status
GRC-2667	HF 5415 M22 2012			CIRCULATION COLLECTION	Regular Circulation	On-Shelf