Self referent processing in perceptions of verbal and visual commercial information
We examined how visual information in an ad may interact with and influence processing of verbal information and facilitate or inhibit self-referent judgments. Self-referencing is viewed as a mediator between individuals' perceptions of verbal and visual stimuli in advertising and their subsequ...
| Main Authors: | , |
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| Format: | Analytics |
| Language: | English |
| Published: |
[Place of publication not identified]
Lawrence Erlbaum Associates, Inc.
©1992.
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| Subjects: |