Setting the agenda the mass media and public opinion

Describes the mass media's significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition, Max McCombs extends his previous synthesis of hundreds of studies carried out on this central role of the mass media in the...

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Bibliographic Details
Main Author: McCombs, Maxwell E. (Author)
Resource Type: Book
Language:English
Published: Cambridge, [England] Polity Press 2014.
Edition:Second edition.
Subjects:

UP Baguio Main Library (UP Baguio)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
BC-65562 P 96 P83 M32 2014 Regular Circulation On-Shelf