The Affective consequences of expected and unexpected outcomes
How do people feel about unexpected positive and negative outcomes? Decision affect theory (DAT) proposes that people feel displeasure when their outcomes fall short of the counterfactual alternative and elated when their outcomes exceed the counterfactual alternative. Because disconfirmed expectati...
| Main Authors: | , |
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| Format: | Analytics |
| Language: | English |
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©2002.
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| Subjects: |