Media planning workbook with discussions and problems

Media planning workbook with discussions and problems

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Dades bibliogràfiques
Autors principals: Sissors, Jack Z. 1919- (Autor), Goodrich, William B. (Autor)
Format: Llibre
Idioma:English
Publicat: Lincolnwood, Illinois NTC Business Books ©1989.
Edició:Third edition.
Matèries:
Advertising media planning.