Media planning workbook with discussions and problems

ग्रंथसूची विवरण
मुख्य लेखकों:	Sissors, Jack Z. 1919- (लेखक), Goodrich, William B. (लेखक)
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	Lincolnwood, Illinois NTC Business Books ©1989.
संस्करण:	Third edition.
विषय:	Advertising media planning.