Media planning workbook with discussions and problems

Detalhes bibliográficos
Main Authors:	Sissors, Jack Z. 1919- (Author), Goodrich, William B. (Author)
Formato:	Livro
Idioma:	English
Publicado em:	Lincolnwood, Illinois NTC Business Books ©1989.
Edição:	Third edition.
Assuntos:	Advertising media planning.