Sissors, J. Z., & Goodrich, W. B. (1989). Media planning workbook: With discussions and problems (Third edition.). NTC Business Books.
Chicago Style (17. basım) AtıfSissors, Jack Z., ve William B. Goodrich. Media Planning Workbook: With Discussions and Problems. Third edition. Lincolnwood, Illinois: NTC Business Books, 1989.
MLA (9th ed.) AtıfSissors, Jack Z., ve William B. Goodrich. Media Planning Workbook: With Discussions and Problems. Third edition. NTC Business Books, 1989.
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