APA (7th ed.) Citation

Sissors, J. Z., & Goodrich, W. B. (1989). Media planning workbook: With discussions and problems (Third edition.). NTC Business Books.

Chicago Style (17th ed.) Citation

Sissors, Jack Z., and William B. Goodrich. Media Planning Workbook: With Discussions and Problems. Third edition. Lincolnwood, Illinois: NTC Business Books, 1989.

MLA (9th ed.) Citation

Sissors, Jack Z., and William B. Goodrich. Media Planning Workbook: With Discussions and Problems. Third edition. NTC Business Books, 1989.