Brand failures the truth about the 100 biggest branding mistakes of all time

Manylion Llyfryddiaeth
Prif Awdur:	Haig, Matt (Awdur)
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	London Kogan Page Limited 2011.
Rhifyn:	Second edition.
Pynciau:	Branding (Marketing). Brand loyalty. Brand choice.