Brand failures the truth about the 100 biggest branding mistakes of all time

Brand failures the truth about the 100 biggest branding mistakes of all time

書誌詳細
第一著者: Haig, Matt (著者)
フォーマット: 図書
言語:English
出版事項: London Kogan Page Limited 2011.
版:Second edition.
主題:
Branding (Marketing).
Brand loyalty.
Brand choice.