Brand success how the world's top 100 brands thrive and survive
Brand success equals business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, the author applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass commu...
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| Format: | Livre |
| Langue: | anglais |
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London
Kogan Page Limited
2011.
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| Édition: | 2nd ed. |
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