Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Detaylı Bibliyografya
Asıl Yazarlar: Belch, George E. (George Edward) 1951- (Yazar), Belch, Michael A. (Yazar)
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: New York, NY McGraw-Hill/Irwin ©2007.
Edisyon:Seventh edition.
Konular:
Advertising.
Sales promotion.
Communication in marketing.