Advertising and promotion an integrated marketing communications perspective

Detalles Bibliográficos
Autores principales:	Belch, George E. (George Edward) 1951- (Autor), Belch, Michael A. (Autor)
Formato:	Libro
Lenguaje:	English
Publicado:	New York, NY McGraw-Hill/Irwin ©2007.
Edición:	Seventh edition.
Materias:	Advertising. Sales promotion. Communication in marketing.