Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Bibliographic Details
Main Authors: Belch, George E. (George Edward) 1951- (Author), Belch, Michael A. (Author)
Format: Book
Language:English
Published: New York, NY McGraw-Hill/Irwin ©2007.
Edition:Seventh edition.
Subjects:
Advertising.
Sales promotion.
Communication in marketing.