Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Dades bibliogràfiques
Autors principals: Belch, George E. (George Edward) 1951- (Autor), Belch, Michael A. (Autor)
Format: Llibre
Idioma:English
Publicat: New York, NY McGraw-Hill/Irwin ©2007.
Edició:Seventh edition.
Matèries:
Advertising.
Sales promotion.
Communication in marketing.