Belch, G. E., & Belch, M. A. (2007). Advertising and promotion: An integrated marketing communications perspective (Seventh edition.). McGraw-Hill/Irwin.
Chicago Style (17. basım) AtıfBelch, George E., ve Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. Seventh edition. New York, NY: McGraw-Hill/Irwin, 2007.
MLA (9th ed.) AtıfBelch, George E., ve Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. Seventh edition. McGraw-Hill/Irwin, 2007.
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