Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Библиографические подробности
Главные авторы: Raqueno, Raisa Mae Q. (Автор), Rivera, Pia Angelica P. (Автор)
Формат: Диссертация
Язык:English
Опубликовано: 2013.