Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

書誌詳細
主要な著者: Raqueno, Raisa Mae Q. (著者), Rivera, Pia Angelica P. (著者)
フォーマット: 学位論文
言語:English
出版事項: 2013.