Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Détails bibliographiques
Auteurs principaux: Raqueno, Raisa Mae Q. (Auteur), Rivera, Pia Angelica P. (Auteur)
Format: Thèse
Langue:English
Publié: 2013.