Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Bibliografiset tiedot
Päätekijät: Raqueno, Raisa Mae Q. (Tekijä), Rivera, Pia Angelica P. (Tekijä)
Aineistotyyppi: Opinnäyte
Kieli:English
Julkaistu: 2013.