Strategic brand management a European perspective

Strategic brand management a European perspective

Manylion Llyfryddiaeth
Prif Awduron: Keller, Kevin Lane 1956- (Awdur), Aperia, Tony (Awdur), Georgson, Mats (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Harlow, Essex, England FT/Prentice Hall 2012.
Rhifyn:Second edition.
Pynciau:
Product management.
Brand name products > Management.
Brand name products > Management > Case studies.