Strategic brand management a European perspective

Strategic brand management a European perspective

Detalles Bibliográficos
Autores principales: Keller, Kevin Lane 1956- (Autor), Aperia, Tony (Autor), Georgson, Mats (Autor)
Formato: Libro
Lenguaje:English
Publicado: Harlow, Essex, England FT/Prentice Hall 2012.
Edición:Second edition.
Materias:
Product management.
Brand name products > Management.
Brand name products > Management > Case studies.