Strategic brand management a European perspective

Strategic brand management a European perspective

書目詳細資料
Main Authors: Keller, Kevin Lane 1956- (Author), Aperia, Tony (Author), Georgson, Mats (Author)
格式: 圖書
語言:English
出版: Harlow, Essex, England FT/Prentice Hall 2012.
版:Second edition.
主題:
Product management.
Brand name products > Management.
Brand name products > Management > Case studies.