Strategic brand management a European perspective

Strategic brand management a European perspective

Bibliografski detalji
Glavni autori: Keller, Kevin Lane 1956- (Autor), Aperia, Tony (Autor), Georgson, Mats (Autor)
Format: Knjiga
Jezik:English
Izdano: Harlow, Essex, England FT/Prentice Hall 2012.
Izdanje:Second edition.
Teme:
Product management.
Brand name products > Management.
Brand name products > Management > Case studies.