Strategic brand management a European perspective

Strategic brand management a European perspective

書誌詳細
主要な著者: Keller, Kevin Lane 1956- (著者), Aperia, Tony (著者), Georgson, Mats (著者)
フォーマット: 図書
言語:English
出版事項: Harlow, Essex, England FT/Prentice Hall 2012.
版:Second edition.
主題:
Product management.
Brand name products > Management.
Brand name products > Management > Case studies.