Dyfyniad APA

Keller, K. L., Aperia, T., & Georgson, M. (2012). Strategic brand management: A European perspective (Second edition.). FT/Prentice Hall.

Dyfyniad Arddull Chicago

Keller, Kevin Lane, Tony Aperia, and Mats Georgson. Strategic Brand Management: A European Perspective. Second edition. Harlow, Essex, England: FT/Prentice Hall, 2012.

Dyfyniad MLA

Keller, Kevin Lane, et al. Strategic Brand Management: A European Perspective. Second edition. FT/Prentice Hall, 2012.

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