APA (7th ed.) Citation

Keller, K. L., Aperia, T., & Georgson, M. (2012). Strategic brand management: A European perspective (Second edition.). FT/Prentice Hall.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane, Tony Aperia, and Mats Georgson. Strategic Brand Management: A European Perspective. Second edition. Harlow, Essex, England: FT/Prentice Hall, 2012.

MLA (9th ed.) Citation

Keller, Kevin Lane, et al. Strategic Brand Management: A European Perspective. Second edition. FT/Prentice Hall, 2012.