Advertising and integrated brand promotion

Dades bibliogràfiques
Autors principals:	O'Guinn, Thomas C. (Autor), Allen, Chris T. (Autor), Semenik, Richard J. (Autor)
Format:	Llibre
Idioma:	English
Publicat:	Mason, Ohio Thomson/South-Western ©2008.
Edició:	Fourth edition.
Matèries:	Advertising. Advertising media planning.