Advertising and integrated brand promotion

書誌詳細
主要な著者:	O'Guinn, Thomas C. (著者), Allen, Chris T. (著者), Semenik, Richard J. (著者)
フォーマット:	図書
言語:	English
出版事項:	Mason, Ohio Thomson/South-Western ©2008.
版:	Fourth edition.
主題:	Advertising. Advertising media planning.