Advertising and integrated brand promotion

Advertising and integrated brand promotion

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Bibliografiske detaljer
Main Authors: O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Semenik, Richard J. (Author)
Format: Bog
Sprog:English
Udgivet: Mason, Ohio Thomson/South-Western ©2008.
Udgivelse:Fourth edition.
Fag:
Advertising.
Advertising media planning.