Advertising and integrated brand promotion

Detalles Bibliográficos
Autores principales:	O'Guinn, Thomas C. (Autor), Allen, Chris T. (Autor), Semenik, Richard J. (Autor)
Formato:	Libro
Lenguaje:	English
Publicado:	Mason, Ohio Thomson/South-Western ©2008.
Edición:	Fourth edition.
Materias:	Advertising. Advertising media planning.