Advertising and integrated brand promotion

Advertising and integrated brand promotion

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Xehetasun bibliografikoak
Egile Nagusiak: O'Guinn, Thomas C. (Egilea), Allen, Chris T. (Egilea), Semenik, Richard J. (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Mason, Ohio Thomson/South-Western ©2008.
Edizioa:Fourth edition.
Gaiak:
Advertising.
Advertising media planning.