Advertising and integrated brand promotion

書目詳細資料
Main Authors:	O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Semenik, Richard J. (Author)
格式:	圖書
語言:	English
出版:	Mason, Ohio Thomson/South-Western ©2008.
版:	Fourth edition.
主題:	Advertising. Advertising media planning.