Cita APA (7th ed.)

O'Guinn, T. C., Allen, C. T., & Semenik, R. J. (2008). Advertising and integrated brand promotion (Fourth edition.). Thomson/South-Western.

Cita Chicago (17th ed.)

O'Guinn, Thomas C., Chris T. Allen, i Richard J. Semenik. Advertising and Integrated Brand Promotion. Fourth edition. Mason, Ohio: Thomson/South-Western, 2008.

Cita MLA (9th ed.)

O'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. Fourth edition. Thomson/South-Western, 2008.