APA način citiranja (7. izdanje)

O'Guinn, T. C., Allen, C. T., & Semenik, R. J. (2008). Advertising and integrated brand promotion (Fourth edition.). Thomson/South-Western.

Čikaški stil citiranja (17. izdanje)

O'Guinn, Thomas C., Chris T. Allen, i Richard J. Semenik. Advertising and Integrated Brand Promotion. Fourth edition. Mason, Ohio: Thomson/South-Western, 2008.

MLA način citiranja (9. izdanje)

O'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. Fourth edition. Thomson/South-Western, 2008.