Persuade me a study of the role in persuasion of product window displays at SM Baguio
This is a study on how product window displays influence consumer's buying behavior during the chopping experience in SM Supermalls. It sought to evaluate the role of these window display during the event of shopping. The study used the Elaboration Likelihood Model which identified the differen...
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Bibliographic Details
| Main Author: |
Angelo, Danica A.
(Author) |
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| Resource Type: | Thesis
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| Language: | English |
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| Published: |
2012.
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| Subjects: |
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