Building a buzz libraries & word-of-mouth marketing

Building a buzz libraries & word-of-mouth marketing

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Manylion Llyfryddiaeth
Prif Awduron: Barber, Peggy (Awdur), Wallace, Linda K. (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Chicago, Ill. American Library Association 2010.
Pynciau:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.