APA (7th ed.) Citation

Wells, W., Burnett, J., & Moriarty, S. E. (1998). Advertising: Principles & practice (Fourth edition.). Prentice Hall International, Inc.

Chicago Style (17th ed.) Citation

Wells, William, John Burnett, and Sandra E. Moriarty. Advertising: Principles & Practice. Fourth edition. Upper Saddle River, New Jersey: Prentice Hall International, Inc, 1998.

MLA (9th ed.) Citation

Wells, William, et al. Advertising: Principles & Practice. Fourth edition. Prentice Hall International, Inc, 1998.