Advertising principles and practice

Advertising principles and practice

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Bibliographic Details
Main Authors: Wells, William 1926- (Author), Burnett, John 1944- (Author), Moriarty, Sandra E. (Sandra Ernst) (Author)
Other Authors: Pearce, Charles (R. Charles)
Format: Book
Language:English
Published: Englewood Cliffs, New Jersey Prentice Hall, Inc. c1989.
Subjects:
Advertising.