Product planning and management designing and delivering value

Product planning and management designing and delivering value

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Bibliografiske detaljer
Main Authors: Moore, William L. (William Loyd) 1946- (Author), Pessemier, Edgar A. 1922- (Author)
Format: Bog
Sprog:English
Udgivet: New York McGraw-Hill, Inc. ©1993.
Serier:McGraw-Hill series in marketing
Fag:
New products > Management.