Product planning and management designing and delivering value

Product planning and management designing and delivering value

Show all versions (2)
Detalhes bibliográficos
Main Authors: Moore, William L. (William Loyd) 1946- (Author), Pessemier, Edgar A. 1922- (Author)
Formato: Livro
Idioma:English
Publicado em: New York McGraw-Hill, Inc. ©1993.
Colecção:McGraw-Hill series in marketing
Assuntos:
New products > Management.