Cita APA

Moore, W. L., & Pessemier, E. A. (1993). Product planning and management: Designing and delivering value. McGraw-Hill, Inc.

Citación estilo Chicago

Moore, William L., and Edgar A. Pessemier. Product Planning and Management: Designing and Delivering Value. New York: McGraw-Hill, Inc, 1993.

Cita MLA

Moore, William L., and Edgar A. Pessemier. Product Planning and Management: Designing and Delivering Value. McGraw-Hill, Inc, 1993.