Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

Show all versions (20)
Detalhes bibliográficos
Main Authors: Kerin, Roger A. (Author), Peterson, Robert A. 1944- (Robert Allen) (Author)
Formato: Livro
Idioma:English
Publicado em: Upper Saddle River, New Jersey Prentice Hall ©1998.
Edição:Eight edition.
Assuntos:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.