Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Detalles Bibliográficos
Autores principales: Kerin, Roger A. (Autor), Peterson, Robert A. 1944- (Robert Allen) (Autor)
Formato: Libro
Lenguaje:English
Publicado: Upper Saddle River, New Jersey Prentice Hall ©1998.
Edición:Eight edition.
Materias:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.