Kerin, R. A., & Peterson, R. A. (1998). Strategic marketing problems: Cases and comments (Eight edition.). Prentice Hall.
Chicago Style (17. basım) AtıfKerin, Roger A., ve Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. Eight edition. Upper Saddle River, New Jersey: Prentice Hall, 1998.
MLA (9th ed.) AtıfKerin, Roger A., ve Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. Eight edition. Prentice Hall, 1998.
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