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Cases in marketing management

Bibliografski detalji
Glavni autori: Bernhardt, Kenneth L. 1944- (Autor), Kinnear, Thomas C. 1943- (Autor)
Format: Knjiga
Jezik:engleski
Izdano: Homewood, Ill. Richard D. Irwin, Inc. ©1991.
Izdanje:Fifth edition.
Teme:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.